JAMES (JIM) BETOURNAY
2344 Montgomery Dr.
Burlington, ON ▪ L7P 4K8
C: 905-407-5120 jim.betournay@yahoo.ca

CAREER PROFILE
A bilingual result oriented sales management professional with extensive experience in the automotive aftermarket. Demonstrated expertise in majoring large accounts, establishing strong business relationships and leading sales teams effectively. A proven track record of being highly organized, a passion for the industry, adaptable, and self motivated always with a focus on delivering exceptional customer service to positively impact the bottom line.

WORK EXPERIENCE
BECK ARNLEY WORLDPARTS FEBRUARY 2007 – January 2010
National Sales Manager, (Vice-President Sales -Canada)
Recruited to manage the Canadian Sales operation of this multi-million dollar foreign nameplate parts supplier.

• Increased Canadian sales by more than 30% in each year. In 2009, achieved a 37% increase over previous year.
• Directed a sales agency of 23 sales professionals which were instrumental in re-launching the Beck Arnley brand of import auto parts in Canada.
• Successfully developed and managed marketing programs aimed at increasing customer sales out to end users.
• Collaborated with the Executive Committee on the re-alignment of the Canadian distribution system and successfully closed one Canadian distribution centre in a cost efficient fashion.

ArvinMeritor / Robert Bosch 1990- 2007

ROBERT BOSCH INC. APRIL 2006 – FEBRUARY 2007
Canadian Sales Manager, Purolator Products
Integrated Purolator filters from previous owner (ArvinMeritor) while maintaining strong sales performance with major accounts such as Uni-Select, Pennzoil-Quaker State, Bestbuy Automotive and numerous oil change outlets and distributors.
• Developed a filter training program for Robert Bosch sales force allowing them to quickly and proficiently take this new product line to market.
• Re-designed and implemented new Purolator filter product sales policy and pricing strategy for the Canadian market, increasing market share with an additional profit margins.
• Managed two Western Canada fee warehouse locations ensuring high product availability and timely service to all channels of distribution.

ARVINMERITOR MAY 1990 – APRIL 2006
Canadian Sales Manager, Branded Products
Managed the Canadian sales force of 9 territory managers for Maremont exhaust products, Gabriel Ride Control products and Purolator filters. Responsibilities included sales and expense budgeting, pricing, marketing, product management and promotions, sales analysis and distribution.
• Successfully negotiated and managed two fee warehouse contracts in Western Canada for all product lines.
• Successfully negotiated Maremont exhaust product contracts with 2 undercar warehouses.
• Successfully negotiated Gabriel Ride control and Purolator Filter programs with a major tire retailer for their retail outlets.
• Championed the successful launch and changeover to Gabriel Ride Control products of 250 retail outlets of a major exhaust system retailer.
• Managed a successful changeover of a major warehouse distributor and their retail parts stores to Gabriel Ride Control.
• Transitioned Purolator filter products into the ArvinMeritor product offering.
• Successfully re-structured the sales force by moving from company employed territory managers to a commission based sales agency and two company employed regional managers for improved efficiencies and enhanced sales performance.
• Developed and implemented product promotions in all channels of distribution creating brand awareness and increased sales.

PREVIOUS AUTOMOTIVE EXPERIENCE 1979 - 1990
Developed progressive experience at all levels of distribution in the automotive industry while employed with Goodyear Replacement Products, Gates Rubber and Noma Industries. Demonstrated successful dealings and relationships with automotive service providers, fleet accounts and automotive part stores helped gain some very important knowledge of the industry.

EDUCATION AND PROFESSIONAL DEVELOPMENT
• High School Diploma, Pierrefonds Comprehensive H S
• Word Perfect for Windows
• ATQPS (Arvin Total Quality Production Systems)
• Nexus – Canadian / USA border crossing accredited
• http://ca.linkedin.com/pub/jim-betournay/19/164/359

References Available Upon Request